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An Interview With: The Guild!

May 3, 2008 | by Indelible | Tags: day, felicia, guild, kim, the

In recent years, MMO gaming has gone through a spout of growth on a massive level, not only in the world of nerds but right throughout popular culture. All around the world, people have latched on to the MMO phenomenon in various ways, shapes and form.

One such project is a web-series called, "The Guild." Produced, written and starring Felicia Day of Buffy the Vampire Slayer and Bring it on Again fame, The Guild really is one of those things you just can't miss.

The Guild follows the story of a group of players from a guild in an online game who take their relationship from the confines of the computer out into the open air, allowing all sorts of humorous encounters to occur. The characters are amazing; the stories humorous but what makes the guild so good is the simple fact that almost every MMO gamer out there can related to either one or many of the characters portrayed in the show.

The Guild is about to air it's final offering for the first season, taking it to its 10th show. With season 2 on the horizon and some of the guys running round doing live shows, things really are looking bright.

I decided to pester Felicia Day and Kim Evey -- star and producer respectfully -- to ask them what made and makes The Guild and what we are likely to see in the future, as well as getting their opinion on a few other things along the way.

The Daily Quest Interviews Felicia Day and Kim Evey -- The Guild!

TDQ: Firstly, could you tell us a little about yourselves?

Felicia: I'm a professional actor, I've lived in LA for almost 8 years now. I went to the University of Texas at Austin and majored in Violin and Mathematics, and naturally after college I moved to pursue acting as a career :) I've worked in many movies, television shows and national commercials. I've always been a gamer and a general geek, and I created The Guild after kicking a World of Warcraft addiction. With Kim's it came to the Internet! Oh, and I love cats and fantasy novels. :)

Kim: I have a background in improv and sketch comedy and I moved to LA to pursue a career in acting. I started working enough to make a living but there was still a lot of the proverbial sitting around waiting for the phone to ring. My husband is also an actor and an extremely funny person. He started doing comedy shorts and I persuaded him to post them on YouTube. We had success with a short called "Gorgeous Tiny Chicken Machine Show" and that made me realize that I could be doing something with my time other than sitting around worrying about how I wasn't doing anything with my time. Now I produce GTCMS, The Guild and 2 Hot Girls in the Shower in addition to commercial and TV acting.

TDQ: Seeing as The Guild is focused around an MMO Guild, have either of you played any MMOs before and if so, how addicted were you?

Felicia: Yes, like I said I was addicted to World of Warcraft for almost 2 years. Big time. I got to the point where I would wake up in the middle of the night and farm Dreamfoil. And fish. It was a bad addiction. Previously I had been addicted to Diablo in college and after that Puzzle Pirates. I obviously have a video game addiction problem, LOL. I still play a lot of video games, but I'm trying to avoid getting "hooked" again.

Kim: I've never played an MMORPG because I knew that if I started there would be no turning back. The last RPG I played was Legend of Zelda on Nintendo 64 and I was ridiculous about it. I went through a number of years where I wouldn't allow myself to play any type of video game because I would just go until I was exhausted. Even, like, playing online spades on MSN, I would play for hours. I would forget to eat. Felicia just gave me her DS and I played Phantom Hourglass like a fiend on the last Guild shoot. At one point Felicia ran across the room to move a glass out of a shot and I realized I was completely neglecting the shoot in order to play Zelda. Bad. It's bad.

TDQ: So where did the idea for The Guild come from? How hard was it for you to take it from paper and actually get the actors, gear and money together to see it all to where it is now?

Felicia: I wrote The Guild as a 1/2 hour pilot for television after some friends (including producers Kim and Jane) helped me shake my WOW habit. Everyone I showed the script to thought it was funny, but said it was too "niche". Since Kim and her husband had so much success shortly before with their Internet projects, she helped me realize that the best place to put the show was where gamers hung out: On the web. After Kim, Jane and I decided to work together to do a pilot episode, it was phenomenal how quickly it came together. Sheer will. And a touch of naivety, haha.
To get to this point now, 6 million views later, it has taken (and continues to take) hours a day of marketing, publicity and fan interaction. These things do not just happen overnight, even though we have a build-in fanbase of gamers and Buffy fans (which I was on the last year of). Lots of webisodes garner only a few thousand hits upon release. The true work takes place between shooting.

Kim: The challenge that we didn't think about with The Guild when we began our gung-ho efforts to put it together was that it's pretty much a full-on production to mount. My other shows take place in one location so it turns out we were a little bit naive about just how much work it would take in the long run to consistently schedule all the cast, crew and locations that go into making The Guild. We've scaled down considerably since our first shoot just to try and make things move faster but it's a delicate balance to get the right amount of people. You don't want too many extra people but you also don't want your lead actress to be the one running across the room to move the glass out of the shot. You should have seen our craft service table for the first shoot though. It was an awesome sight to behold.

TDQ: I think a lot of people would be interested to know what the differences are between working on an independent web based series and a major TV series like Buffy the Vampire Slayer?

Felicia: Uh...everything? :) Besides the comfy trailer, the custom built sets, the enormous crews the...paycheck... Yes, it's night and day. We shoot with minimal crew and minimal equipment. We can't shoot consistently because we can only do it as donations come in (for now). And as stressful as it is wearing 10 different hats on set, I totally love the process because of our crew and our fans. It makes it all worth it. And I get to write stuff that makes people laugh. What's better than that?

Kim: On a major series you get to just be an actor. On The Guild you have to do everything. And the craft services on a major series don't start awesome and then shrink by the final episode of the season to the point where you're inadvertently starving your cast because you didn't buy bagels. On a TV series there are always plenty of bagels.

TDQ: The Guild is very tongue in cheek about the characters and the stereotypes it portrays and the way it deals with the issue of MMOGs but I'm interested to know what you actually think about MMOGs and their effect on society. Do you buy all of the reports that MMOGs promote violence and are bad for the community, promoting addiction for example, or do you think otherwise?

Felicia: Absolutely not. I mean, yes, there are addiction problems that can get out of hand with certain personalities with gaming or anything else (I include myself in that) and having friends and family help you realize when you cross the line is key. But I think that the social aspect of gaming is really fantastic. I'm much closer to my brother after playing World of Warcraft with him for a few years. We talked more than we ever had before over Vent.

TDQ: The Guild is aimed at a potential audience in the 10s of millions due to the popularity of games like World of Warcraft and Lord of the Rings Online. Do you think these numbers show that there will be a place for shows like The Guild on main-stream television networks in the future or do you think that it will always be something for the niche?

Felicia: Well, I think the best shows, especially comedies, are about people "making a family" whether it deals with an office, an actual family or a group of friends. I try to write my characters as fully as I can, so even non-gamers can enjoy the foibles of a set of quirky characters. It's a strange time in TV and film because the network model isn't working as well as it used to, and it may be that launching from a more specific point of view can become more universal for audience members, if that makes sense.

Kim: There's absolutely room for it in the mainstream. People love character driven comedies and the trick is, how do you bring those characters together? Sitcoms are just a bunch of unique and endearingly flawed people with a central thing in common whether it's hanging out at a bar or working in the same office or playing an online video game. The game lingo is in there because that's part of a gamers life but the focus of the show is the relationships and the characters. And Felicia's just getting started. The whole point of The Guild is watching these people who have poor or odd social skills develop them with each other and that's universally appealing--that's just standard sitcom.

TDQ: You are past your 9th episode and are moving on strongly. How has the reception been up till now? Has it all been good or have their been some pesky doom sayers who said it wouldn't work?

Felicia: I think the idea of having girl characters who game was really our biggest hurdle at first before we began shooting. People didn't believe that girls game, especially three totally different KIND of women characters. It's amazing now that so many letters we get are from women who game, thanking us for giving them a voice. Half our donors who help us film through Paypal donations are women. So I like to go "Nyah nyah" to those people who said they didn't exist. I knew they existed because I'm a gamer myself :)

Kim: New media is changing the landscape of entertainment at such a rapid pace right now, it's no longer a matter of people telling us it won't work--it's now a matter of "how is it going to work" and "what's the best way to work this thing?" We have so many viewers and yet so many of those 10 million that you mentioned still aren't aware of the show. The reception has been overwhelmingly positive. Now it's just a matter figuring out the best way to get it to more people.

TDQ: What's it like standing behind the camera and producing The Guild? How much time do you have to invest in the process? Could you describe some of the stuff you do?

Felicia: Well, the shooting process is like herding cats. Getting a weekend where we can shoot a few episodes in a row, coordinating 15 people's schedules (for free) is hard enough. There's equipment rental, locations (that are personal houses in general) and food to buy as well as phone calls confirming everyone etc... We shoot very quickly and I write too long to shoot on our schedule :) So we're always rushing to get things in the camera. It's quite a relief to realize at the end of the shoot we got everything that was on the page :) Afterwards the hard work comes, maintaining the website, all the social networking pages, emailing fans, commenting on all the blogs that mention the show, thanking donors for their donations, adding people to mailing lists. And then there's the email that we get in 15 different places on 15 different sites. We try to answer everything personally but it gets tough. Also, I do all the graphics stuff, most of the website programming (although thank goodness for fans to help me out of sticky Wordpress situations :) ). I'm constantly looking to improve the site, to link the show places, to get press articles done on it, because the internet is so vast, it's hard for an indie project to get ANY press at all. Summarize it up: Lots of sitting. :)

Kim: Felicia is a mad woman when it comes to the Internet. She's one of the savviest people I know when it comes to the web, which either means she's good or I'm just old and don't know that many people that use it the way most kids use it these days. Either way, so much of post production time is web-based. It's a really good thing we're both fast typists. The Guild has the audience it has because Felicia sits in front of her computer 8, 9, 10 hours a day and posts things and answers email and makes sure the website looks great and everything is up to date. I help but she's really the main one who does all that stuff. Aside from that, pre-production is all about scheduling and wrangling props. Felicia has been known to drive across town to borrow potted plants from studio lots for the weekend. Our directors tend to be in charge of assembling their crews, which helps. But there are always a million little details that would just bore you to tears if I listed them. It's definitely a full-time job though.

TDQ: Of course, every series has its gag real and The Guild is no different. What are your most memorable mistakes or pranks? Is there anything you look back at over the course of creating The Guild that makes you laugh?

Felicia: When Zaboo squeezed my face and said "I gotta drop my kids off at the pool". That was so hard to get on film, we kept breaking the tighter he squeezed my face. Also, the awkward silence at the end of episode 4 was almost impossible to film. I told Jeff Lewis (Vork) to start clearing his throat and groaning a little bit in the silence. It was so freaky no one could keep a straight face. I bit my cheeks and thought of dead puppies to get through the take.

Kim: There is a bit in the unreleased second gag reel where Jeff Lewis (Vork) is supposed to say "our 2 p.m. raid" but he kept saying "2 a.m." in take after take. And the brilliant part was that each time he was completely unaware that he'd gotten it wrong until the director would yell from behind the camera. The hard thing about our show is that we're always on such a tight schedule so we don't really have the luxury of reveling in stuff like that. Once Jeff got it right it was just like "OK on to the next thing" rather than the traditional group laugh and applause that one might expect in a situation like that. It's rather genius all strung together though.

TDQ: Are there any plans to bring The Guild to a format like straight-to-BluRay/DVD or newer formats such as downloadable media in the near future? Is it something fans can look forward to?

Felicia: We'd love to be able to sell the show on itunes, but that will have to wait until we partner with a big company. We are preparing a DVD of the first season now for release this summer, and for the next season we'll definitely be shooting on HD to provide a great viewing experience on other platforms. One of the reason we're talking with people about funding partnerships is the distribution arm, which is near impossible to do independently on any large scale. And it's an area in which we could use help and expertise.

TDQ: What can we expect from The Guild over the coming episodes?

Felicia: Well, the season finale is coming out in a few weeks, hopefully people will enjoy that. I will only say that The Guild will continue to play online together, but relationships will form/grow and other unexpected outside characters will invade their lives, online and offline.

TDQ: Lastly, do you have room for a nerdy, long-haired, short, English blogger on your cast? Seriously. I've been told I do an excellent rendition of Star Wars…

Felicia: Haha. We have a lot of offers for people wanting to be in The Guild, but that character..oh wait, Kim's trying to tell me something.

Kim: *whispers to Felicia* Tell him we've already got one.

At least I know I didn't lose my part because they didn't want me. They never said they didn't want me...

Thanks to Felicia and Kim from The Guild for the interview. Remember to keep an eye out on The Guild website for all the latest episodes and news from the guys!

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Add Your Comment

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1 week ago

OMG

I just finished watching all the available shows, and i gotta say...I'm hooked.

This is just what I try to escape when logging into WoW and a damned good example of why you should not try to hook up with players irl.

Other than that it is hilarious as hell!

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1 week ago

i haven't seen the show yet, but I have to say this was an interesting and refreshing interview! Thanks

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1 week, 1 day ago

Great interview as always, Indelible. Really enjoyed reading this one, and I've found a new show to watch on the net thanks to it. :)